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Why is Evangelion 1.0 underperforming in the US?

John Oppliger, an employee of¬†AnimeNation.com who answers fan questions about the anime industry and Japanese culture, recently addressed the lack of excitement and poor performance of Evangelion 1.0’s American distribution. He notes some potential causes such as screening in independent venues with little advertising, the delay in American licensing, and the views of many fans that the movies are simply a remake. So what do you think? As Eva fans, we get excited about any Evangelion related news but what about the non-diehards? Is 1.0 performing below expectations in the US?¬†What are some of the reasons that there’s a lack of interest among American anime fans?